WHY IS POKER NOW A SPORT?

Poker is everywhere these days--on the Internet, in casinos, and even on TV--but why, oh why is it on Fox Sports and ESPN?  Why is poker now considered a sport?  Where's the body contact?  Who's the coach calling in the plays?  Which player is the "home team"?

I thought I had seen it all a couple of years ago when ESPN started televising cheerleading, but watching a bunch of people sitting around a table calling for more cards has to be the most yawn-inducing spectacle I've seen since fishing hit TV.

What's next, professional tiddly-winks?